Astute businesses and organisations will use the coronavirus situation to win more awards.
What’s more, these winners won’t have needed to reinvent themselves or made good money through this unsettling time.
They will win because they know the coronavirus impact has given them a gift - an amazing opportunity to use a Hollywood trick that will make their award submission unforgettable and have the judges barracking for them.
It's a tool used by directors of all manner of box-office hits, from The Wizard of Oz through to Star Wars. And any business can use it to win awards.
We teach it to everybody we mentor and coach, and it forms an integral part of our Ultimate Guide to Writing Outstanding Awards Submissions course and Awards Ready programs.
What is this tool?
It’s a proven structure that is the foundation of many mystic accounts, age-old legends, fairy tales and blockbusters. And there is much more to it than just learning what words to use or emotions to inject into your dialogue (we teach these things too).
This structure will be employed by astute nominees to guide their criteria responses in a way that will turn their entire submission into a tale of triumph.